This is an example of conversion failure. Your favourite book selling site sends you a birthday greeting by mail, containing a hyperlnk with the promise of a nicer birthday wish and a surprise gift. After following the link, you see no birthday card, no surprise gift.
Why?
You use an iPad, which by default doesn't support Flash. You just became a victim of device bias. Plus, whoever manages the site decided that everyone must be using their favourite technology, so they didn't even consider telling you that you need a plug-in, and therefore failed to provide any fall-back content.
Thus, you receive a blank slate.
Tap the image for a bigger, better version (155KB).
Some birthday surprise.
Why should Bol improve this?
Because a working birthday greeting and surprise gift might just push us over into buying something. It's called 'conversion'. This is why they sent you the card in the first place. Did you think they were just being nice?
With a failure like this though, it's more likely we leave and spend our money at the competitor.
Thus, this failure's main categorisation is:
"Your Money Isn't Good Enough".
You use an iPad, which by default doesn't support Flash. You just became a victim of device bias. Plus, whoever manages the site decided that everyone must be using their favourite technology, so they didn't even consider telling you that you need a plug-in, and therefore failed to provide any fall-back content.
Thus, you receive a blank slate.
Tap the image for a bigger, better version (155KB).
Some birthday surprise.
Why should Bol improve this?
Because a working birthday greeting and surprise gift might just push us over into buying something. It's called 'conversion'. This is why they sent you the card in the first place. Did you think they were just being nice?
With a failure like this though, it's more likely we leave and spend our money at the competitor.
Thus, this failure's main categorisation is:
"Your Money Isn't Good Enough".
Worried about your own website?
Describe your problem to “failurenotes at protonmail dot com”, to discuss how we can solve your website‘s issues.