Ever experienced moments on the internet where people deliberately caused a dead end? You expect a way through, but they just cut you off? This category highlights exactly that failure.
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Aside from people expecting that you happen to be using their personal technology of preference, we also happen upon people who insist on creating a trail of dead ends: creating the expectation that more will follow, without actually following up. It leaves us, the visitor, user, buyer, with the idea, "now how did that happen, and how do I get back on track?".
Major Frustration
Such dead ends can prove a major frustration. If you're lucky, whoever created the dead end, also provided a way out. This is what the Essent company did in their e-mailed response: they informed the customer they had reached a dead and, and provided an escape route. Bad and good, in one go.Sometimes, you reach a 404-page, meaning what you were looking for isn't available at the moment, but without any escapes. It leaves you, the visitor, user, buyer, to tinker with the web address in the browser, to get out. Google's 404 page is an example. It's fast and straightforward, but also a dead end.
Examples
The articles linked below share this same problem: creation of the dead end at all, sometimes combined with the failure to provide an escape.Enjoy.
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