When you go to the Twitter.com sign-up page, it looks normal, like you could actually sign up for an account. Fail! They require you to enable javascript to sign up, but they forgot to mention this.
We are not sure how Twitter makes money. They probably sell the data we generate.
In order to sell data, people must be able to generate it. For Twitter, that means people need to sign up for an account. The more difficult Twitter makes the sign-up process, the less people will manage to sign up. It's a conversion catastrophy.
One way Twitter makes signing up difficult, is by failing to tell, loudly and clearly, that javascript needs to be activated in order to sign up.
Touch the image for a bigger, better version (27KB).
There is no indication whatsoever. Thus, when done filling out the form, the new potential customer happilly clicks the big "Create my account" button...
...only to find out nothing happens. Angrily, they will move on to a competitor.
"Your Money Isn't Good Enough".
Avoid this kind of conversion failure: tell your potential customers what you need from them. Tell them you require javascript. It takes a developer about 5 minutes.
Better yet: create a sign-up system that runs free of javascript as well. Does your developer tell you that's impossible? Hire me and I'll prove them wrong.
In order to sell data, people must be able to generate it. For Twitter, that means people need to sign up for an account. The more difficult Twitter makes the sign-up process, the less people will manage to sign up. It's a conversion catastrophy.
One way Twitter makes signing up difficult, is by failing to tell, loudly and clearly, that javascript needs to be activated in order to sign up.
Touch the image for a bigger, better version (27KB).
There is no indication whatsoever. Thus, when done filling out the form, the new potential customer happilly clicks the big "Create my account" button...
...only to find out nothing happens. Angrily, they will move on to a competitor.
"Your Money Isn't Good Enough".
Avoid this kind of conversion failure: tell your potential customers what you need from them. Tell them you require javascript. It takes a developer about 5 minutes.
Better yet: create a sign-up system that runs free of javascript as well. Does your developer tell you that's impossible? Hire me and I'll prove them wrong.
Worried about your own website?
Describe your problem to “failurenotes at protonmail dot com”, to discuss how we can solve your website‘s issues.