Your company put a new laptop stand on the market, and advertise even on Facebook. Yet the web site you created to show off this remarkable piece of ingenuity, shows nothing but a quiet, green plane, with hyperlinks to disclaimers and requirements. No picture of your laptop stand. No hyperlink to such a picture. No description. No nothing.
Tell me, when faced with a blank slate, how many people will take on the challenge of examining the slate and discover if there's more than the eye can see? I need to do it, in order to show what mistake was made, and how to correct it. But will your customers do the same?
Here's a picture of their Zen-like home page:
Silent green planes do not sell laptop stands
Larger copy (10KB)
Quick investigation teaches us that we need to activate Adobe Flash and Javascript. Well... we won't. If Note-X still wants to sell anything to us (and we actually were looking for a laptop stand and clicked the Facebook advertisement to get to your page), they'll have to make their page accessible:
It's very easy and quick, and may increase sales to people browsing the internet with netbooks. They are part of your target customer, aren't they?
This company too, receives a failure note in the category:
"Your Money Isn't Good Enough".
We will have to buy our laptop stand elsewhere. Your loss.
Here's a picture of their Zen-like home page:
Silent green planes do not sell laptop stands
Larger copy (10KB)
Quick investigation teaches us that we need to activate Adobe Flash and Javascript. Well... we won't. If Note-X still wants to sell anything to us (and we actually were looking for a laptop stand and clicked the Facebook advertisement to get to your page), they'll have to make their page accessible:
- Add hyperlinks
- Add fall-back content for the Flash-impaired
It's very easy and quick, and may increase sales to people browsing the internet with netbooks. They are part of your target customer, aren't they?
This company too, receives a failure note in the category:
"Your Money Isn't Good Enough".
We will have to buy our laptop stand elsewhere. Your loss.
Worried about your own website?
Describe your problem to “failurenotes at protonmail dot com”, to discuss how we can solve your website‘s issues.